The following is a translated summary of a report from the local press. It has been edited for clarity, including the addition of links and information needed for readers unfamiliar with Jeju. — Ed.
Samdasoo — the brand name of the bottled mineral water promoted by the Jeju Provincial Development Corporation (JPDC) — is to be distributed in Taiwan, according to a March 25 company report. After a year of negotiations with a local subsidiary of Samsung C&T Co., the product is set to sell at 300 stores throughout the country, including discount stores and supermarkets.
At a price of 1,160 won for 0.5 liters and 2,480 won for a two-liter bottle, Samdasoo water is expected to sell well in Taiwan say company spokespeople. They point to its excellent quality and taste as the primary selling points.
The president of the JPDC, Oh Jae Yoon, said the corporation is looking to export the Jeju water to a total of 14 countries in 2013 and has targeted China, Taiwan and 12 other countries as potential markets. — Headline Jeju